Helvetica

How do you make an awesome movie about a font?

You start with a great ambiant rock soundtrack

Then feature a 2 minute long montage of a goofy whitehaired man running around New York pointing at signs with Helvetica in it.
Then don't so much make it about a font, but about the development from modernism to post-modernism and the subsequent rejection of post-modernism. Tell a narrative about who we are as consumers and how packaging reflects our identity.

Helvetica is all of that and more. Bringing together interviews with what I understand are some of the most important designers I've never heard of and visually telling a history of design by focussing on such a small topic that anyone (even I) can get their head around it really does wonders.

For two hours JP, SB and others enjoyed this movie and everyone came out smiling.

Check out clips here and see if its for you. Listings on on their blog.